How fines turn into costs and insanely drive the wrong behaviour

Have you ever wondered why fines sometimes backfire? 🤔 Dive into my latest video, where I break down the fascinating study “A Fine is a Price” by Gneezy and Rustichini and how its surprising findings impact your enterprise.

💡 Key insights:

➡ Fines can turn moral obligations into mere financial transactions.
➡ This concept relates to any area where a punitive measure is in place, as evidenced in studies on environmental policies, health behaviours, and corporate ethics.
➡ Learn why the UK’s 2024 policy on school attendance might miss the mark and how we can do better in the workplace.

📽️ Watch the video to explore how understanding intrinsic motivation can drive real change! 🚀